SKODA AUTO strengthens ‘Peace of Mind’ campaign

SKODA AUTO strengthens ‘Peace of Mind’ campaign

SKODA AUTO, the Czech Marque, announced its Peace of Mind Campaign to provide additional benefits and an enhanced experience to customers in India. The company, in its customer centric approach, has built the Peace of Mind Campaign on four pillars – Cost of ownership, Customer Reach, Convenience and Transparency. Through this initiative, the company further plans to upgrade its after-sales offerings to provide an unparalleled ownership experience to its customers.

Mr. Zac Hollis, Brand Director – SKODA AUTO India commented “One of the key pillars under the India 2.0 strategy is enhancing the ownership experience and focusing on customer delight. The ‘Peace of Mind’ campaign has been designed with this objective. We have taken measures that reduce the maintenance costs and offer class-leading warranty across the range, which highlights the confidence we have in our products and service offerings. With the recently launched KUSHAQ, we have entered a new phase of growth in our India journey. We will continue to prioritize our customer-centric approach and have a clear roadmap on delivering the best ownership experience to our customers.’’

With 32% reduction in engine oil prices, change in spare parts prices and enhancement in replacement intervals, the overall cost of maintenance has reduced up to 21% for a period of 5 years or 75,000km (varying from model to model).

With a wide range of flexible products viz, SuperCare, Extended Warranty – 5th & 6th year, and service campaigns, maintaining a SKODA has become more affordable.

The company aims to penetrate deeper in the country by expanding its network to Tier II and III cities by setting up 185 aftersales touchpoints under India 2.0. This will be supplemented by SKODA MobiCare i.e. mobile service units for providing better accessibility to the customers

SKODA has world class infrastructure where the customer interface staff, as well as technicians have access to customer-centric digital tools to allow for better and more efficient service. Service receptionists also are skilled, not just technically, but also with soft skills to understand customer requirements and offer them a quality ownership experience